Studio
Rutopia
Ruta is the road. Utopia is the horizon to strive for. Bringing the two together is what we do: defining a vision and building the road to it.
We're based in Cagliari, Sardinia. Our projects take us everywhere.
Method
Strategy comes first
We understand your goals and build the road to reach them. Every activity we propose plays a precise role along the way.
A single direction
Whoever sets the strategy follows it through. No handovers, so everything stays consistent from the first step to the final result.
Digital and offline, together
No channel works on its own. We tailor the mix to each project and keep offline and online in constant conversation.
Measuring as a habit
Every project has KPIs set from day one and regular reporting. What we learn along the way shapes the choices that follow.
It's the approach we bring to every area we work in.
A tailored model
We design the strategy, we build the team.
Direction is the fixed point; execution brings in the best-suited professionals: graphic design, development, photography, video, advertising and staging. We involve the right people, exactly when they're needed.
Who leads the projects
We come from complementary worlds and share a long history. Together we've run communication, events and marketing for complex, high-profile organisations, learning to balance strategy, speed and execution. Rutopia is where our method comes together.
Federica Vargiu
An expert in strategic brand management and integrated projects. Her work has always brought marketing, communication and events together.
She built her career at Cagliari Calcio, the Serie A football club, rising to head its Marketing and Communication department: there she led structured teams, managed relationships with sponsors and partners, defined the brand identity and created high-impact loyalty initiatives and events. As Marketing & Brand Manager at the L'Unione Sarda media group, she then looked after brands, events and projects designed to bring the group's media closer to their audience.
Today she works as a consultant for companies looking to strengthen their positioning and commercial growth, and works with Apply as Event and Marketing Strategist.
Simone Ariu
A journalist and digital communication expert. He builds and runs content architectures that cut across institutions, sport and business.
After specialising in digital marketing in Cagliari, Milan and Rome, he led Cagliari Calcio's online strategy for six seasons. As the club's Head of Digital and Social Media, he coordinated the creative team and steered its storytelling across eight official channels. He then took his skills into tech, leading the growth of the innovative startup Healthy Virtuoso as Marketing Manager.
Today he runs multi-layered projects for public figures and brands such as the World Legends Padel Tour, and is Marketing Manager at the agency air.ADDV, where he handles strategic projects and marketing initiatives.
Selected projects
You won't find a classic portfolio on this site: we believe our work deserves more than a scroll.
If you'd like to know what we've done, write to us and we'll tell you about our projects in person.